DD - Marketing Digital (Apache)
·
Grand Rapids, Michigan
·
Híbrido
SEO Specialist - Grand Rapids, MI
Role Description
The SEO Specialist will be responsible for developing and implementing SEO strategies to enhance website visibility, increase organic traffic, and improve search engine rankings. This role requires a strong understanding of SEO principles, proficiency in SEO tools, and the ability to analyze data to drive informed decisions.
Responsibilities
- Crafting strategies and proposals guided by SEO principles.
- Contributing to the development of commercial proposals.
- Serving as the main point of contact with clients and their teams, conducting strategy updates and monitoring.
- Conducting SEO audits to assess website performance.
- Implementing link-building strategies.
- Providing technical recommendations, including WPO (Website Performance Optimization), core web vitals, canonical URLs, hreflang tags, sitemaps, redirects, structured data, log analysis, and other critical factors.
- Conducting research, analysis, and monitoring of competitors.
- Tracking key performance indicators (KPIs) and preparing reports.
Qualifications
- Bachelor's degree in Marketing, Advertising and Public Relations, Journalism, or a related field.
- 3 years of work experience in a similar role.
- Familiarity with creating commercial proposals and devising SEO strategies for new clients.
- Strong technical SEO skills, including proficiency in HTML, CSS, JS, and various CMS platforms for optimization.
- Strong analytical skills coupled with a proactive and problem-solving approach.
- Familiarity with Google Looker dashboards.
- Strong communication skills, both written and verbal, to effectively communicate with both clients and team members.
- Ability to work independently and remotely.
Preferred Qualifications
- Master's degree in Marketing, Business Administration, or a related field.
- 3+ years of work experience in a similar role.
- Bilingual (Spanish/English)
- Área
- DD - Marketing Digital (Apache)
- Ubicaciones
- Grand Rapids, Michigan
- Estado remoto
- Híbrido
DD - Marketing Digital (Apache)
·
Grand Rapids, Michigan
·
Híbrido
SEO Specialist - Grand Rapids, MI
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