DD - Marketing Digital (Apache)
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Digital Analytics Specialist
Role Description
The Digital Analytics Specialist will play a critical role in analyzing digital data to uncover actionable insights, inform strategic decisions, and drive performance improvements across various digital platforms. This role requires a keen analytical mindset, proficiency in data interpretation, and the ability to translate findings into actionable recommendations.
Responsibilities
- Conducting audits, providing recommendations, and implementing digital analytics solutions, including configuring events aligned with key performance indicators (KPIs).
- Leading the migration from UA system to GA4.
- Creating filters and views to accurately analyze user flow and behaviors on the website.
- Extracting business-level insights from defined metrics, configured objectives, and report interpretations.
- Collaborating with clients to enhance their strategies.
- Transforming data into actionable insights.
- Optimizing web conversion processes and digital campaigns.
- Translating clients' business needs into technical requirements for analysis tools.
- Identifying relevant data related to users, conversion processes, and campaigns for assigned projects.
- Developing hypotheses for A/B tests and analyzing results.
- Presenting analysis conclusions effectively.
- Coordinating tasks and collaborating with other departments.
- Managing digital analytics projects and prioritizing tasks efficiently.
Qualifications
- Bachelor's degree in Marketing, Advertising, ADE, Economics, Statistics, Mathematics, or a related field.
- 2-5 years of work experience in digital projects
- Ability to translate business needs into web measurement tools.
- Knowledge and experience in the use of digital analytics tools: GA, GA360, GA4, and valuable experience in other platforms such as Adobe).
- Knowledge of BI (Tableau, Looker, and/or Power BI) to be able to work in complete harmony with the data department to give shape to the web analytics indicators.
- Strong communication skills, both written and verbal, to effectively communicate with both clients and team members.
- Ability to work independently and remotely.
Preferred Qualifications
- Master's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in analytics for digital projects.
- Área
- DD - Marketing Digital (Apache)
- Ubicaciones
- Miami, Grand Rapids, Michigan, New York
- Estado remoto
- Híbrido
DD - Marketing Digital (Apache)
·
Varias ubicaciones
·
Híbrido
Digital Analytics Specialist
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