DD - Marketing Digital (Apache)
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Programmatic Specialist
Role Description
The Programmatic Specialist will play a pivotal role in executing and optimizing programmatic buying strategies across a variety of platforms and clients. The ideal candidate will have a strong foundation in programmatic media buying, a passion for digital marketing, and a track record of driving results in fast-paced environments.
Responsibilities
- Being in charge of both the financial accounting and strategic campaign management for top-tier clients, ensuring excellence in execution and client satisfaction.
- Continuously update knowledge on the latest best practices, strategies, and offerings within the programmatic advertising ecosystem, including Demand Side Platforms (DSPs), Ad Exchanges, Supply Side Platforms (SSPs), and Data Management Platforms (DMPs), among others.
- Diligently oversee daily campaign performance, employing a proactive approach to identify and rectify any discrepancies or issues that arise, ensuring campaigns run smoothly and efficiently.
- Serve as an expert in programmatic media, capable of providing authoritative advice and insights in client interactions, thereby reinforcing client confidence and trust in the services provided.
- Conduct thorough evaluations of potential programmatic media partners, technologies, and platforms to identify those that offer the best alignment with client objectives and campaign strategies, ensuring optimal performance and ROI.
Qualifications
- 2-3 years of work experience in the marketing field.
- Excellent knowledge of Facebook Ads and Google Ads platforms.
- Proficiency in the Microsoft Office suite, particularly Excel, PowerPoint, and Word, alongside strong internet and email skills.
- Ability to plan, organize, manage time, and prioritize tasks efficiently.
- Excellent verbal and written communication abilities, capable of effectively interacting with both internal teams and external clients.
- Self-motivated individual who also thrives in team settings, contributing to a collaborative work environment.
- Detail-oriented approach with a focus on accuracy and quality in all tasks.
Preferred Qualifications
- 3+ years of work experience in the marketing field.
- Prior experience with campaign management on platforms beyond Facebook and Google, such as Amazon Search, is highly valued.
- Experience in activating programmatic display campaigns and familiarity with media applications like Adbox will be considered an advantage.
- Área
- DD - Marketing Digital (Apache)
- Ubicaciones
- Miami, Grand Rapids, Michigan, New York
- Estado remoto
- Híbrido
DD - Marketing Digital (Apache)
·
Varias ubicaciones
·
Híbrido
Programmatic Specialist
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